About
Built by people who waited on a yes.
It started with campaigns. The work was fine; the approval wasn't.
On air
Imad Kotbi
Founder of Mello
Why Mello
Nothing goes on air without a yes.
Imad Kotbi comes from radio, where nothing goes out without a yes, and everything is logged.
Mello brings that rule to advertising: one version, one person who approves, one receipt.
What we hold to
- 01
Built for this industry, not adapted to it.
- 02
The approval is the centre.
- 03
There is proof at the end.
- 04
The client is designed for.
Part of Mello Group
From intention to impact.
Two sister companies, from idea to impact.
Visit Mello Group (opens in a new tab)Camelo
Brings content to life.
Mello Lab
Takes every project to results.